What types of activities and organisation are popular at influencer events?
Influencer events have become an important part of marketing for brands looking to reach out to engaged and digitally active audiences. Through creative programmes and carefully selected activities, companies can create memorable experiences that are shared on social media. But which programmes and activities are most popular?
Exclusive launches and product presentations
Many influencer events revolve around the launch of a new product or service. Creating an exclusive experience with specially invited guests builds a sense of exclusivity and engagement. The event can include:
- live demonstrations
- presentations by brand representatives
- the opportunity to test the product on site.
Interactive workshops and masterclasses
To create value for participants, workshops and masterclasses are popular features of influencer events. These can be led by experts in different fields, such as beauty, cooking, photography or social media strategies. Allowing participants to be active and learn something new makes them engage more and share content from the event.
Beauty and fashion workshops
Many beauty and fashion brands invite make-up artists, stylists and designers to run practical workshops. Participants get to test products, get personalised tips and create content to share with their followers.
Photography and content creation
Influencers thrive on visual content, so photo workshops where they can learn new techniques or test professional equipment are highly appreciated. Providing creative environments and props can help increase the number of inspiring images and videos shared.
Experiential activities
To create a memorable experience, many influencer events include activities that engage all the senses. This can include anything from gastronomic tastings to adventure-filled challenges.
Food and drink experiences
Tasting sessions, exclusive dinners like our fantastic Grodan restaurant can help with and interactive cooking sessions are popular features. Linking the event to a unique food experience increases both engagement and the visual content shared online.
Adventure and wellness
More and more events include activities linked to health and wellness, such as yoga sessions in the beautiful IVA Conference Centre garden, spa days or outdoor adventures. These elements create a relaxed and inspiring atmosphere that encourages sharing on social media.
Social spaces and networking
Influencer events are not just about experiencing the brand but also about building relationships. Including spaces and programmes where participants can network is an important part of the set-up.
Lounge areas and photo-friendly environments
Designed photo corners and beautiful environments encourage content creation. Including customised backdrops, neon signs or creative installations makes the event more Instagram-friendly.
Panel discussions and Q&A sessions
Inviting industry professionals or influencers for panel discussions creates engagement and provides valuable insights to participants. By having an open dialogue, both brands and influencers can create a stronger connection with their audience. We can help you organise these types of events in state-of-the-art Wallenberg Hall with us.
Planning a successful influencer event
When planning an influencer event, keep in mind that:
- create a clear story and common thread for the event
- offer interactive and experiential activities
- ensure high quality of environment and decoration for visual content
- give participants the opportunity to network and make valuable contacts
- facilitate content sharing through, for example, unique hashtags and photo-friendly sites.
An inspiring venue for influencer events
At the IVA Conference Centre, we offer flexible and stylish premises with modern technology and first-class service - perfect for influencer events. Our spaces can be customised for everything from product launches to interactive workshops and exclusive mingles.
A warm welcome to contact us and we'll help you create an event that spreads the word and makes a positive impression!
Vanliga frågor om event och fester
The banquet hall at IVA Conference Centre is used both for conferences and for private dinners and parties. On all occasions, all food and drink is booked through us, who use the Grodan restaurant. There is room for 110 guests and with the salons (4) a total of 176 guests. In the banqueting hall you can enjoy the beautiful turn-of-the-century room, which is carefully decorated in neoclassical style.
Read more about the banquet hall at IVA Conference Centre here
From product launches and company anniversaries to fashion shows, photo shoots and film shoots, we've done it all.
Please take a look at our website under the tab Event & banqueting where we present various events, both private and for companies.
Of course, you can book the entire facility for your event.
Our largest conference room has 150 fixed seats, but the seating can be extended with 10-15 loose chairs. In our banqueting hall, 180 people can sit at a dinner. For mingling, we can take even more people.